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Reflecting on 2025, A Year of Growth, Perspective, and Purpose at Martlenz
At Martlenz Knowledge Services, 2025 was a year where complexity became the norm and quality became non-negotiable. From engaging senior decision-makers across highly specialized B2B segments to delivering multi-country research grounded in local intelligence, this reflection looks back on a year of growth, perspective, and purpose, and ahead to a future defined by clarity, rigor, and care for the craft of research.


Know How AI will Transform Enterprise Automation ROI in 2026
Automation is shifting from cost efficiency to value creation. This blog explores how AI-powered automation is redefining ROI in 2026, driving better decision-making, improving compliance, and enhancing customer experience. Leaders that align automation with strategic business outcomes will set the benchmark for enterprise transformation.


Explore the Growing Importance of Data Sovereignty in Today’s Tech Era
As cloud computing reshapes how organizations operate, the question of who truly controls your data has never been more critical. From GDPR to India’s localization laws, data sovereignty is redefining cloud strategy, pushing enterprises to balance innovation with compliance. Learn how leading companies are turning this regulatory challenge into a strategic advantage.


Learn How Smart Factory Automation Practices are Boosting Efficiency
Factories across Europe are rethinking automation not just upgrading machines but aligning technology, strategy, and compliance. Our latest Martlenz study reveals why traditional approaches are no longer enough, and how smart factory practices are driving efficiency, integration, and resilience in industries from food and pharma to automotive and high-tech manufacturing.


Top Factors that Companies Look for While Selecting a Retail Tech Platform
Retail tech is no longer just about POS systems, it’s about building intelligent ecosystems. This blog explores what global retailers prioritize when choosing commerce platforms, and why unified, cloud-based solutions are the new standard for scalability, integration, and long-term growth.


Know the Emergence of Chief AI Officers and What It Means for Enterprise Strategy
Artificial Intelligence is no longer a side project—it’s becoming the engine of enterprise growth. As AI moves from pilots to core strategy, a new leadership role is gaining traction: the Chief AI Officer (CAIO). This blog explores why enterprises are appointing CAIOs, what their responsibilities look like, and how this role is shaping the future of digital transformation, governance, and ROI.


How Generative AI is Personalizing the Learning Experience
Generative AI is transforming education by offering personalized learning experiences. Unlike traditional AI that follows fixed rules,...


Future of Fintech: Trends in Mobile Payments and Beyond
The fintech landscape is evolving rapidly, driven by advancements in mobile technology, data analytics, and artificial intelligence....


Evaluating the Demand for Skills-Based Education Programs: Meeting Workforce Needs in a Changing Economy
As industries evolve and automation reshapes job roles, there’s a growing demand for skills-based education programs that prepare...


Evaluating Market Potential for Blockchain Solutions: Opportunities and Challenges
Blockchain technology has evolved beyond its initial use in cryptocurrencies and is now being explored across various industries for its...


The Rise of Green Hydrogen: Data Insights and Challenges
The quest for sustainable energy sources has led to the rise of green hydrogen , a promising player in the global effort to reduce...


The Impact of FinTech Innovations on Traditional Banking
The financial landscape has undergone a dramatic transformation over the past decade, driven by the rapid rise of financial technology...


Challenges in Global Deployment of 6G Networks: Navigating the Road Ahead
With 5G networks still in the early stages of implementation in many parts of the world, the development of 6G networks is already on the...


Evolving Fintech Startups and Open Banking in the UK: Driving Financial Innovation
The financial services sector has undergone significant transformation in recent years, largely driven by the rise of fintech startups ...


The Role of Chatbots and Conversational AI in Improving Customer Service and Support
In the fast-evolving landscape of customer service, businesses are constantly seeking new ways to enhance the quality of their...


Rising Security Concerns in the US Education Sector: A Comprehensive Overview
In recent years, the U.S. education sector has faced an alarming increase in security concerns, ranging from cyber threats to physical...


Unlocking the Potential of NDT in the Energy Sector: Insights from the Oil and Gas Industry
Introduction: In the ever-evolving landscape of the Oil and Gas industry, Non-Destructive Testing (NDT) emerges as a pivotal technology....


TO INDENTIFY THE CURRENT GAPS AND REQUIREMENT IN DATA-CENTRIC SECURITY SOLUTIONS
MartLenz was engaged to conduct 230 interviews with IT purchasing decision-makers who are involved in procurement-related decisions in...


Post COVID, Digital Transformation and Digital Services
Global consulting firm with expertise in technological and energy domains wanted us to conduct research with following requirements: •The...


API Lifecycle Management
A research survey was conducted with organizations that currently has a heterogeneous application and API landscape. Objective was to...
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