Learn How Smart Factory Automation Practices are Boosting Efficiency

Across Europe, a subtle yet significant transformation is underway. Factories are no longer just upgrading machines; they are rethinking how automation and digitalization intersect. From plant managers to automation engineers, industry leaders recognize that the future of industrial operations lies not in isolated upgrades, but in strategic technology alignment. 

At Martlenz, we recently supported a detailed study with decision-makers from the food, pharma, automotive, chemicals, and high-tech manufacturing sectors. The findings highlight where the market is heading and why traditional automation approaches are no longer enough. 

From PLCs to Platforms, Broadening the Scope of Automation 

The classic automation stack, PLCs (Programmable Logic Controllers), SCADA (Supervisory Control and Data Acquisition), and DCS (Distributed Control System) systems, still anchors plant operations. But priorities are shifting. Manufacturers now ask: 

• How can we improve visibility across multiple plants? 

• Can SCADA connect with MES (Manufacturing Execution System) and ERP (Enterprise Resource Planning) systems? 

• Are we clinging to outdated platforms simply because they’re familiar? 

This reflects a growing awareness that automation is not just about control and uptime. It must enable agility, integration, and intelligence, critical for organizations dealing with supply chain variability, rising energy costs, and ESG (Environmental, Social, and Governance) pressures. 

Strategy Matters as Much as Technology 

One of the clearest takeaways from the study: manufacturers are rethinking how they choose partners and structure projects. Technology alone is no longer the deciding factor. Instead, leaders now emphasize: 

• Building a solid business case 

• Ensuring cross-functional alignment 

• Advisory support on scope and execution 

• Scalability across regions 

This marks a shift from reactive, ad-hoc upgrades toward cohesive digital transformation roadmaps, where orchestration is more valuable than standardization. 

The Smart Factory Vision 

The smart factory is not built on sensors alone. It is built on strategy, integration, and long-term vision. Automation today must empower people, generate insights, and adapt to change, not just keep machines running. 

About Martlenz Knowledge Services, 

At Martlenz Knowledge Services, we partner with manufacturers, engineering firms, and automation vendors to uncover decision-maker insights that shape industrial strategy. With operations across the U.S., India, and Singapore, and a strong track record in complex B2B research, we help clients navigate the evolving relationship between hardware, data, and business outcomes. 

👉 Want to shape your go-to-market or product strategy with actionable insights? Contact us at Bids@martlenz.com to learn how Martlenz Knowledge Services can support your next move.