MartLenz was engaged to conduct 230 interviews with IT purchasing decision-makers who are involved in procurement-related decisions in different industry verticals
Recruitment was conducted, primarily, through the database and through custom recruitment
Data was collected through telephonic interview of around 25-30 minutes based on the discussion guide provided to us by the client.
Martlenz initiated the fieldwork to access different functions individually to benchmark the below :
Key Information Area:
What is the budget allocation for data-security solutions?
What are current issues with the current suppliers?
What would be the ideal solution-package provider for your company?
Do you plan to change the supplier? If yes, why?
What are the post-sales services required by your company?
Survey link was programmed by MartLenz
Response was keyed-in in the links and clean data files were shared with the client in excel format
Timeline – 3 weeks