Client wanted to identify the trends and factors which influence the purchasing decisions for Lbs (security systems, asset tracking, emergency support, etc.) in small and medium SAAS providers EU5 countries.
Approach
•Project objective was thoroughly briefed to the team comprising project manager, research analyst and moderators
•Discussion guide was prepared by MartLenz based on requirement provided by the client to collate information through telephonic discussions
•MartLenz planned to conduct 150 qualitative interviews with the purchasing managers, inventory managers and other professionals who were involved in the decision making for procurement within the company
•Respondents were sourced through our proprietary database and through custom recruitment
•Interviews were conducted telephonically and online with the respondents
Result
•Data was analysed and report (in PowerPoint format) was prepared to share insights with the client
•Key topics covered in report were:
Present vendor preference and services being used
Budget spent for Lbs services last year
Key requirements in Lbs services
Challenges with current vendor
Are they open for a new vendor; if yes contact details
