Research Solutions

MartLenz offers comprehensive solutions encompassing client’s ecosystem by providing timely and accurate information about markets and competitors. These insights are delivered through work products such as; reports, newsletters, profiles, benchmarking gap analysis, databases, periodic reports and thought pieces. Key research approach is Primary research and Intelligence Solutions.

Insights. Intelligence. Technology.

Market Research

Primary Market Research
Product Intelligence
Industry Analysis
Social Media Monitoring
Sales Intelligence
Market Opportunity Assessment
Competitor Analysis
Market Entry Analysis and Strategy
Emerging Market Analysis and Strategy

Consumer Intelligence

Understand the ever-evolving needs of the customers, expats and anticipate emerging trends to best leverage opportunities and win the market.
Consumer landscape analysis
Customer segmentation
New-customer identification
Customer preference, and sentiment analysis
Provide insights to develop customized proposal and benefit package design to ensure products meet customers’ specific needs

Competitive Intelligence

Best-in-class solution to assess the market competition
Key players benchmarking at domestic and international level
Assessing products at corporate level as well as consumer-based level
Products related to competitive intelligence:
Sales insights
Competitor tracking
Competitor benchmarking (at operational, financial, product and best practices level)

Business Trackers

Tracking industry movements on parameters such as:
Growth drivers / trends / challenges/Unmet needs/ opportunities
Major players
Government regulation / policies
Geographical barriers
Consumer insights
Market outlook study
New product analysis
Best practices

Primary Market Research

Collating on-ground insights through telephonic interviews, face-to-face interviews – qualitative and quantitative research; proprietary database of more than 550,000 professionals globally

150+

Network of in-field
agents globally