TO INDENTIFY THE CURRENT GAPS AND REQUIREMENT IN DATA-CENTRIC SECURITY SOLUTIONS

MartLenz was engaged to conduct 230 interviews with IT purchasing decision-makers who are involved in procurement-related decisions in different industry verticals

Recruitment was conducted, primarily, through the database and through custom recruitment

Data was collected through telephonic interview of around 25-30 minutes based on the discussion guide provided to us by the client.


Martlenz initiated the fieldwork to access different functions individually to benchmark the below :


Key Information Area:

  • What is the budget allocation for data-security solutions?

  • What are current issues with the current suppliers?

  • What would be the ideal solution-package provider for your company?

  • Do you plan to change the supplier? If yes, why?

  • What are the post-sales services required by your company?

  • Survey link was programmed by MartLenz


Deliverables:

Response was keyed-in in the links and clean data files were shared with the client in excel format

Timeline – 3 weeks