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Cream Value Drivers and Pricing Study

Updated: Apr 11

A research survey was conducted with consumers to understand the consumption of imported dairy and blended creams across different channels to capture demand requirements, market driving force product for foodservice, and market volume to strategize demand-led supply


Respondent Profile/Type:

• Business owner

•Chef

• Baker

•Pastry Chef

•Barista

•Food & beverage preparation staff

•Financial team

•Management team

•Procurement team


Geographic Scope

oIndonesia

oKSA

oUAE

oChina


Methodology: Telephonic + Online

Sample Size: 480

LOI: 45-50 minutes


RESULTS

Cream Value Drivers and Pricing Study

  • The results were captured on in-house hosted survey links and the data collected was shared in excel format along with tabulations.

  • Through this research, the demands and needs for dairy cream products were captured for various channels. The matrix of cream suppliers helped to understand the market volume on performance and functionality. The research also captured data on how consumers would potentially trade-off different features and benefits when they are selecting product of their choice through randomized combination of different attribute levels (through conjoint-analysis)

Comments


Contact

Martlenz Research Pvt Ltd

Pune

1102/1103/1104, C Wing, Teerth Technospace, Bengaluru - Mumbai Hwy, Baner, Pune, Maharashtra 411045

Gurgaon (New Delhi)

603A to 611, 6th floor Spaze Boulevard, Badshahpur, Sohna Rd Hwy, Sector 47, Gurugram, Haryana 122018

Singapore

20 Maxwell Road #08-08 Maxwell House, Singapore 069113

Newark, New Castle

256, Chapman Road, STE 105-4 19702

Sales:

newproject@martlenz.com

Respondent Care:
care@martlenz.com

Careers

people@martlenz.com

General Inquiries:

enquire@martlenz.com

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