What Drives ERM and CRM Adoption Across European Enterprises
Martlenz Knowledge Services partnered with a global research firm to deliver clarity on how IT leaders across Europe view Enterprise Resource Management (ERM) and Customer Relationship Management (CRM) adoption, empowering the client with sharper, market-aligned strategies.
Summary
Discover how MartLenz decoded IT decision-maker sentiment across five European markets to help a leading ERM/CRM provider strengthen its positioning and navigate a competitive vendor landscape.
The Challenge
Tight timelines, hard-to-reach senior IT leaders, strict sampling quotas, and the need to uncover regulatory and integration concerns that shape technology adoption.
The Martlenz Approach
✅ Conducted 400 surveys with senior IT decision-makers in just 3 weeks
✅Reached executives across the UK, Germany, France, Spain, and Italy
✅Explored security priorities, regulatory pressures, and integration barriers in depth
The Result
Actionable insights revealed regulatory compliance (55%+) and integration issues (50%) as top challenges, with more than half of enterprises planning to re-evaluate ERM/CRM vendors within 12 months. These findings equipped the client with the intelligence to refine product strategy and confidently compete in a crowded market.
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