Turning Developer Expectations into Strategic Action for Extended Reality Platform Growth
Martlenz Knowledge Services collaborated with a leading XR platform provider to decode developer expectations across seven global markets. Through a large-scale quantitative study of 1,500 verified immersive developers, the research uncovered key insights around platform adoption, tool satisfaction, monetization barriers, and future technology investment. These data-driven findings enabled the client to optimize its next-gen XR platform strategy, enhance SDK development priorities, and strengthen developer engagement initiatives globally.
Summary
Discover how Martlenz engaged 1,500 immersive developers across seven global technology markets to decode platform adoption patterns, tooling preferences, and expectations from next-gen XR technologies. The study uncovered critical gaps around monetization, cross-platform scalability, and engagement, enabling the client to optimize its global XR strategy and elevate developer experience.
The Challenge
Reaching verified XR/immersive developers across multiple regions and languages was a key challenge, given the niche nature of the ecosystem and fragmented tool adoption. The client required a large, representative sample covering both independent developers and enterprise XR teams to understand evolving needs, platform barriers, and future innovation priorities.
The Martlenz Approach
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Executed a large-scale quantitative survey of 1,500 verified developers across the US, UK, Germany, France, Brazil, Japan, and India
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Applied technical screening to ensure hands-on XR development experience (VR/MR)
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Captured behavioral and attitudinal data on platform adoption, SDK usage, satisfaction levels, scaling challenges, and monetization limitations
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Delivered cleaned datasets, segmented cross-tabulations, and executive insights to drive informed platform and developer engagement strategies
The Result
The study revealed how developers are experimenting with next-gen XR technologies, with 71% optimistic about AI-assisted tools accelerating immersive app creation. Key insights helped the client refine its global XR platform, prioritize SDK improvements, address monetization gaps, and strengthen long-term developer engagement.
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