What Middle East Africa Contact Center IT Leaders Expect from Cloud Engagement Platforms
MartLenz Knowledge Services conducted a rapid B2B study across five MEA (Middle East Africa) markets, engaging 100 IT decision-makers from leading contact centers to uncover emerging trends and sentiment toward cloud-based customer engagement solutions empowering the client with sharper, insight-led market positioning.
Summary
Discover how MartLenz decoded IT decision-maker sentiment to sharpen positioning for cloud engagement platforms across the MEA (Middle East Africa) region.
A global research firm partnered with MartLenz Knowledge Services to help their client, a leading innovator in cloud-based customer engagement, gain clarity on how IT decision-makers across MEA contact centers view cloud adoption.
The challenge
Tight timelines, hard-to-reach B2B respondents, and limited visibility into market-specific drivers and blockers.
MartLenz responded with a targeted, hybrid research approach and delivered:
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Insights from 100 verified IT decision-makers in just 1.5 weeks
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Coverage across UAE, Saudi Arabia, Egypt, Jordan, and Morocco
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Clear data on sentiment, adoption barriers, and platform requirements
The result
Actionable insights that helped the client align its offerings with market needs and confidently enter new geographies with sharper positioning.
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